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Jul28
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QR codes on DC Circulator buses
Qr Arts partnered with OCTO labs in Washington DC to put QR codes on the Circulator buses in the heart of Washington DC. Each code is personalized to each bus – allowing you to comment, tweet, or view bus schedules per route and stop.
video link here: http://www.youtube.com/watch?v=lIOdPhVsrkY
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Great story! As a parallell, since March 2010, Kolumbus has been equipping bus stops with individual QR codes. By this week, our installation covers more than 2.800 QR codes and 1.200 stops. More will follow in the coming couple of months, untill all Kolumbus stops in the County of Rogaland, Norway, has been tagged with it’s unique QR code.
Currently, the QR-codes give instant information regarding the scheduled departure times at your location. In the coming RTPI Project, these departure times will be adjusted with real time information, in cases of e.g. delays.
We do not know of any similar mass-coverage of QR codes in Norway so far.
http://next.kolumbus.no/2010/08/20/record-qr-implementation/
This!
This is what QR codes should be designed for – functional, attractive, and relevant.
QR codes are underutilised (particularly in my part of the world, where many people have cellphones but have never heard of QR codes). Making them USEFUL is the best way of actually promoting their usage, which would in turn mean more people designing QR codes, resulting in more innovation.
Thanks for the post! I’ll likely link to it on my blog shortly.
Tchau