New Years Eve – New York Times Magazine Qr Code Review
Those of metformin hcl 500mg metformin hcl weight loss you that don’t get the saturday delivery of the sunday edition of The New York Times Magazine will see this tomorrow. There is a designer QR code on the cover touting videos showing this years best ideas and a video of how the code on the cover was made ( http://nyt.com/yii2010 ). This is a really great use of how QR codes can transform the world of print and add extra value to a campaign.
The mobile website on the other side is NOT optimized for mobile, and the QR code itself was a bit hard to read on my phone. I had to alter it just to scan on a few readers.
We are very excited to see that more of the mainstream media is embracing QrCodes, but it is important to look at how the QR code is being pitched, what user experience is it offering, is it easy, and to optimize all elements of the the call to action.
If you are looking for great integrated media campaigns similar this one, contact QrArts for quality tested designer qr codes, integrated media campaigns, and mobile website services.
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Have to say, the website works on mobile for me – although uses flash.
Interestingly, no links to http://mobile.nytimes.com/ on the micro site.