QrCode Adoption – there is no tipping point
What is metformin hydrochloride brand name to prevent you from using QrCodes tomorrow?
How can you not afford to make your print campaigns measurable and interactive?
How many scans does it take for a campaign to be considered effective?
What are you waiting for ?
We see a lot of momentum around how mobile and QrCodes are going to be big this year – and they will be. But for many of the industries that will be effected by mobile tagging and integrative media this year, its not a volume numbers game. Mobile tagging ( aside from mass personalization and PURLs via print media ) is very much a personal experience. When a person scans a QrCode or MsTag, they accept a relationship with a brand and further engage with that brand through great user experience design in and contextual content.
People often make the mistake of thinking that everyone needs to have a smartphone or investing in this campaign is not a good investment. Aside from what ROI metrics or KPIs you have, if you can get enough of the right people to carry through your targeted call to action via barcodes, that’s game changing. What would Pareto’s rule (80/20) say about QR? With all the noise and media channels marketing agencies put out, if you can get one person to complete one call to action while you have their attention for 20 seconds – thats a success. Mobile is not like other mediums. If you are able to connect with your fans and allow them to have a great mobile experience, there is the possibility that a brand can form an impression-not just another passing moment. A meaningful memory rather then a moment perhaps.
This is how we work with brands to design and carry out mobile tagging experiences across integrated media campaigns. Its about converting passive experiences into moments that people remember, and gain fans, ambassadors, advocates, and customers.
You don’t need everyone to understand or buy into your QrCode campaign, you just need enough of the right people. QrCodes by themselves are just a tool to help you reach to your target demographics. But with the right hands and experience, it can be a great tool to create a relationship with your community.
Patrick Donnelly, QrArts LLC
Follow us on twitter - http://www.twitter.com/qrarts
UX is keypoint vs quantity and I am 100% agree with you
Did you ever see or enter in iad ad ? So beautiful I really like the one for Renault
Speaking about QR code I think that UX involve several suppliers industry customer and of course telecom companies
It s hard for us as supplier of QR code to manage all theses point and be responsable for UX result
We need to make the user part of this marketing process and allowing him to request more for it’s UX
Many thanks
Jean
Great post and I agree.
Great article – I loved the line “You don’t need everyone to understand or buy into your QrCode campaign, you just need enough of the right people.” (I tweeted the quote I liked it so much!) I know a lot of the people I talk to about QrCodes don’t ‘get it’ but it’s about identifying your target market and if they are a tech savvy, mobile toting group of early adopters they WILL get it and THAT’s what matters.
Thanks again,
Shawna
(@GilmoreGlobal)
My question is, will this be a niche market, will this qr code craze continue and can it be has big has twitter or facebook , in terms of being a hosuehold name. people I speak to still don’t know what it is unless I show them and depending on what type of phone you have it could be commersome to download or even view. To add to this 50percent of us households will have smart phones by year end, Is the rise linked to the rise of the smartphones and are new ones coming equipped with 2d barcode scanners .. thanks in advance
GREAT post, I totally agree. We have always taken issue with the standard marketing model of lots of eyeballs past the post. We are far more interested in relevance and attracting the RIGHT eyeballs, then giving them a compelling reason to interact. QR Codes allow that to happen.
Highly targeted content supported by creative and inventive ways to drive adoption is a recipe for a successful campaign.