Augmented Television: Part 1, QR, Tivo, iPads, Shazaam
All surfaces metformin weight loss will be eventually augmented or integrated as I like to think of it. We already see kids running up to TVs and touching them to see iPad swipes. Until we get there, we are seeing lots of interactive mobile triggers on TVs. This makes ads and content more valuable per the cost of the spot. Here are a few format options we are seeing:
1. QR codes and TIVO – see TrueBlood QR campaign
2. QR codes metformin 500 mg buy at the end of an ad with a teaser at the beginning. See video above.
3 Shazaam Mark. Call to action at the beginning using audio as the mobile trigger.
4. Co-watching via ipad – Apps that use similar audio triggers to provide 2nd screen content during a show. The Grays Anatomy ABC app is probably one of the best examples of this.
5. Vocal call to action or visual call to action: Seeing a URL or an announcement to “find us on facebook.” More and more I am seeing hashtags on TV shows.
These few examples ( there are more daily ) show how content will be interconnected through all devices and surfaces in the near future. These are just the beginnings of seeing how brands expand their communication experiences across media channels to reach fans on an ongoing user experience. Fans consume and produce media across multiple devices at the same time and so should your brand. Although TV is considered to be a higher cost advert then printed media, brands still cannot afford to keep this media channel a passive experience. Allow consumers to continue your brand discussion into the social sphere.
-Patrick Donnelly
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