QR codes and Dance
I set metformin hydrochloride 1000 mg tablets out on a partnership with Morphoses Dance company ( NYC ) to explore how QR codes and mobile could change the way audiences interact with dance. If you are in NYC, check out the show.
We explored the following areas:
1. Extend the dance into the urban setting
2. Allow phones to allow the fans to participate in the performance
3. Allow them to experience the dance on another level
4. Play on disruptive patterns of phones to influence the event
5. Allow phones to allow people to document and share the event
6. Allow phones to rate the performance at the end and continue the relationship
7. Use QR codes to mix digital and real performances.
QR codes in art
Most marketers are so linear in their thinking and application regarding QR codes. It’s refreshing to see a truly creative approach and a focus on teh user experience, well done Patrick!