After being metformin 1000 mg side effects in this space for a while, people are constantly trying to debate that QR is dead. I think a maturation perspective is a much better fit. QR codes are all grown up now. They are common, and don’t warrant attention unless they do something unique- ie. Have an impressive user...
Augmented Television...
posted by Patrick
All surfaces metformin hcl 850 mg will be eventually augmented or integrated as I like to think of it. We already see kids running up to TVs and touching them to see iPad swipes. Until we get there, we are seeing lots of interactive mobile triggers on TVs. This makes ads and content more valuable per the cost of...
QR codes and Dance
posted by Patrick
I set out on a partnership with Morphoses Dance company ( NYC ) to explore how QR codes and mobile could change the way audiences interact with dance. If you are in NYC, check out the show. We explored the following areas: 1. Extend the dance into the urban setting 2. Allow phones to...
Print is NOT Dead, i...
posted by Patrick
This Piece was previously published on IPA - Exploring the benefits of “Designer” QR codes Patrick Donnelly Print is not dead; in fact, it is evolving and expanding. Print has even begun to bridge the gap with digital media with printed 2D barcodes, which when scanned with a smart phone...
How to Document your...
posted by Patrick
As more and more companies get into QR code campaigns I am personally seeing an issue with how we document and share the mobile UX of these campaigns. My suggestion would be to post a picture of the QR code in action ( context ) with a snapshot of the corresponding mobile user experience (...