This Piece was previously published on IPA - Exploring the benefits of “Designer” QR codes Patrick Donnelly Print is not dead; in fact, it is evolving and expanding. Print has even begun to bridge the gap with digital media with printed 2D barcodes, which when scanned with a smart phone...
QR is All Grown Up
posted by Patrick
After being in this space for a while, people are constantly trying to debate that QR is dead. I think a maturation perspective is a much better fit. QR codes are all grown up now. They are common, and don’t warrant attention unless they do something unique- ie. Have an impressive user...
Augmented Television...
posted by Patrick
All surfaces will be eventually augmented or integrated as I like to think of it. We already see kids running up to TVs and touching them to see iPad swipes. Until we get there, we are seeing lots of interactive mobile triggers on TVs. This makes ads and content more valuable per the cost of...
QR codes and Dance
posted by Patrick
I set out on a partnership with Morphoses Dance company ( NYC ) to explore how QR codes and mobile could change the way audiences interact with dance. If you are in NYC, check out the show. We explored the following areas: 1. Extend the dance into the urban setting 2. Allow phones to...
How to Document your...
posted by Patrick
As more and more companies get into QR code campaigns I am personally seeing an issue with how we document and share the mobile UX of these campaigns. My suggestion would be to post a picture of the QR code in action ( context ) with a snapshot of the corresponding mobile user experience (...
QrCodes and Vevo ...
posted by Patrick
About a year ago, I outlined several UX principles for QR code interactions (here) Lately, I have been impressed seeing that more desktop sites are encouraging people to migrate to their mobile presence via QR. This interaction is backwards from what we usually see. Instead of going...
Artisphere: Internat...
posted by Patrick
The international QR code now is showing in Arlington, VA right outside of Washington, DC. Please stop by! Artisphere 1101 Wilson Boulevard Arlington, Virginia 22209 More information on the show here Banks That Have Personal Loans Calculate Loan To Value Auto Loan Rates...
Animated pacman qrco...
posted by Patrick
I think this came out great! Potentially, this could also be an interactive game. Don’t have a smartphone? Capture 3 ghosts and unlock the URL. Update: Jacques even suggested you could play this at a bus stop while you were waiting for your ride. This is a follow up to this...
A case for custom br...
posted by Patrick
What do you see when you look at a designer QR code ? To repeat a answers I issued here (see below) 1. Q1: Some of these codes dont work on my phone: As Design Experiments, some of these codes don’t have the same requirements as corporate pieces. Besides the point that its impossible...